As you know, WordPress gives you the power to control your site content. This is fantastic! But to quote Spiderman, “With great power comes great responsibility.” In this case, your responsibility is to give your content a purpose. You need to … Read More
Search engine optimization (SEO) is complex, difficult to understand, and invites a lot of superstition and folklore—as well as a fair amount of outright fraud. It’s also really important. As a result, it’s an endless topic. Fortunately, the basic principles … Read More
This post is part of the Blogging for Business course.
WordPress was designed as a blogging platform—it makes it easy for just about anyone to blog. That leaves the question: why would a business owner keep a blog? In fact, almost nobody feels like they have time to blog. This … Read More
The last issue looked at why just about every website should have fresh content, often in the form of a blog. But actually getting content out the door isn’t easy. This time, we’ll look at how to get in the … Read More
This post is part of the Blogging for Business course.
This issue was written by a guest contributor, Joe Fylan. Thanks to Joe! We’ve already talked about the benefits of keeping an active blog and how content that is useful to your readers, added to your site on a regular … Read More
This post is part of the Blogging for Business course.
This issue was written by a guest contributor, Joe Fylan. Thanks to Joe! Now that you’ve got started on developing a content creation strategy and understood the importance of letting your personality shine through in your writing, it’s time to … Read More
This post is part of the Email Newsletters for Fun and Profit course.
Now that you’ve setup an email mailing list for your website, and gotten a good overview of the advanced features of MailChimp, it’s time to take a look at how you can increase the number of visitors to your site … Read More
In general, attracting more visitors to your website will result in more customers, clients, or subscribers. But what can you do to capture more customers for any given level of site traffic? This is where conversion rates come into play. … Read More
WordPress is free and open-source software: it costs nothing to use, and is built collaboratively by volunteers across the world. Whether you knew that or not, you might have some concerns about using free software to promote your business online, … Read More
Social media platforms such as Facebook, Twitter, and Pinterest are great ways to promote your business and find an audience for your website. However, with so many different options available, realizing the potential of social media can be difficult for … Read More
