Content Strategy

call-to-action: eat here and get gas

Calls-to-action: Just ask!

As you know, WordPress gives you the power to control your site content. This is fantastic! But to quote Spiderman, “With great power comes great responsibility.” In this case, your responsibility is to give your content a purpose. You need to … Read More

three steps for on-site seo

Three easy steps to on-site SEO with WordPress

Search engine optimization (SEO) is complex, difficult to understand, and invites a lot of superstition and folklore—as well as a fair amount of outright fraud. It’s also really important. As a result, it’s an endless topic. Fortunately, the basic principles … Read More

Newspapers

Keep an Active Blog: The WordPress Content Strategy

This post is part of the Blogging for Business course.

WordPress was designed as a blogging platform—it makes it easy for just about anyone to blog. That leaves the question: why would a business owner keep a blog? In fact, almost nobody feels like they have time to blog. This … Read More

typewriter content creation

Content creation strategies

The last issue looked at why just about every website should have fresh content, often in the form of a blog. But actually getting content out the door isn’t easy. This time, we’ll look at how to get in the … Read More

happy dog

Why You Should Let Your Personality Shine

This post is part of the Blogging for Business course.

This issue was written by a guest contributor, Joe Fylan. Thanks to Joe! We’ve already talked about the benefits of keeping an active blog and how content that is useful to your readers, added to your site on a regular … Read More

whispering social media

Five Tips for Making your Content More Socially Shareable

This post is part of the Blogging for Business course.

This issue was written by a guest contributor, Joe Fylan. Thanks to Joe! Now that you’ve got started on developing a content creation strategy and understood the importance of letting your personality shine through in your writing, it’s time to … Read More

Open-Source, the GPL, and your Business

WordPress is free and open-source software: it costs nothing to use, and is built collaboratively by volunteers across the world. Whether you knew that or not, you might have some concerns about using free software to promote your business online, … Read More