Web developers at work

What to Look For in a Web Developer

This post is part of the Care and Feeding of a Web Developer course.

It’s hard to find a good web developer. Part of that is because web development is a jungle of unlicensed practitioners with very different interests, price points, and skill levels—meaning it’s a lot tougher to know where to start than … Read More

Web development jungle

Why the Web Development Industry is a Jungle

Most people I talk to who need web development help are frustrated and unsure. Many have had painful experiences with previous developers, and almost all are suspicious about being taken advantage of. Getting web work done properly at the right … Read More

Elegant Themes frontend

Elegant Themes: An Overview and a Word of Caution

Today we’ll be continuing our discussion of WordPress themes. If you’re looking for the right theme for your site, be sure to take a look at the first three posts in this series: What WordPress Themes Are Choosing The Perfect … Read More

email newsletter for wordpress

Options for Starting a Newsletter

This post is part of the Email Newsletters for Fun and Profit course.

When it comes to setting up a mailing list for your WordPress site, you have two main options. One is to install a plugin which integrates a newsletter service directly into your site. The other is to use a standalone … Read More

wordpress 3.7 basie

Now’s the time to update WordPress

This edition is a bit more technical than most other ones (see bottom for brief technical notes), but we wanted to recommend that you do something pretty easy and really good for your business: Update WordPress to 3.7! Ordinarily, updating … Read More

typewriter content creation

Content creation strategies

The last issue looked at why just about every website should have fresh content, often in the form of a blog. But actually getting content out the door isn’t easy. This time, we’ll look at how to get in the … Read More


Keep an Active Blog: The WordPress Content Strategy

This post is part of the Blogging for Business course.

WordPress was designed as a blogging platform—it makes it easy for just about anyone to blog. That leaves the question: why would a business owner keep a blog? In fact, almost nobody feels like they have time to blog. This … Read More

three steps for on-site seo

Three easy steps to on-site SEO with WordPress

Search engine optimization (SEO) is complex, difficult to understand, and invites a lot of superstition and folklore—as well as a fair amount of outright fraud. It’s also really important. As a result, it’s an endless topic. Fortunately, the basic principles … Read More

How to plan a successful web project

Too many web projects don’t meet their goals. The project could be the wrong solution for the right goal, the right solution for the wrong goal—or, perhaps worst of all, a shiny solution for no goal. The problem is that … Read More