We recently wrote that a website, web app, or any other kind of software is best thought of as an investment in your business. Because it’s an investment, it’s best not to think in terms of simply driving the cost … Read More
All site owners want to get their websites built cheaply, as well they should. There’s no reason to pay more than you have to—including paying anything at all if your needs are best serviced by a Facebook page, a Tumblr account, … Read More
We absolutely love WordPress, and we’ve pressed tens of thousands of words about why. But this article is here to help you understand what WordPress—or any content management system (CMS)—simply can’t do for you. WordPress Can’t Build Your Site for … Read More
As promised, we’re going to talk about Analytics this week. There are lots of different platforms that people will use for gather data about user traffic volume and flow through a site, but the most common is definitely Google Analytics, … Read More
As you know, WordPress gives you the power to control your site content. This is fantastic! But to quote Spiderman, “With great power comes great responsibility.” In this case, your responsibility is to give your content a purpose. You need to … Read More
