Leaning tower of Pisa | technical debt

Technical Debt: What It Is, and What It Means for Your Web Project

We recently wrote that a website, web app, or any other kind of software is best thought of as an investment in your business. Because it’s an investment, it’s best not to think in terms of simply driving the cost … Read More

Destroying the easy button | What WordPress can't do for you

What WordPress Can’t Do For You

We absolutely love WordPress, and we’ve pressed tens of thousands of words about why. But this article is here to help you understand what WordPress—or any content management system (CMS)—simply can’t do for you. WordPress Can’t Build Your Site for … Read More

call-to-action: eat here and get gas

Calls-to-action: Just ask!

As you know, WordPress gives you the power to control your site content. This is fantastic! But to quote Spiderman, “With great power comes great responsibility.” In this case, your responsibility is to give your content a purpose. You need to … Read More