This post is part of the Blogging for Business course.
This post is part of the Blogging for Business course.
This issue was written by a guest contributor, Joe Fylan. Thanks to Joe! Now that you’ve got started on developing a content creation strategy and understood the importance of letting your personality shine through in your writing, it’s time to … Read More
This post is part of the Blogging for Business course.
This issue was written by a guest contributor, Joe Fylan. Thanks to Joe! We’ve already talked about the benefits of keeping an active blog and how content that is useful to your readers, added to your site on a regular … Read More
This edition is a bit more technical than most other ones (see bottom for brief technical notes), but we wanted to recommend that you do something pretty easy and really good for your business: Update WordPress to 3.7! Ordinarily, updating … Read More
As promised, we’re going to talk about Analytics this week. There are lots of different platforms that people will use for gather data about user traffic volume and flow through a site, but the most common is definitely Google Analytics, … Read More
The last issue looked at why just about every website should have fresh content, often in the form of a blog. But actually getting content out the door isn’t easy. This time, we’ll look at how to get in the … Read More
This post is part of the Blogging for Business course.
WordPress was designed as a blogging platform—it makes it easy for just about anyone to blog. That leaves the question: why would a business owner keep a blog? In fact, almost nobody feels like they have time to blog. This … Read More
Search engine optimization (SEO) is complex, difficult to understand, and invites a lot of superstition and folklore—as well as a fair amount of outright fraud. It’s also really important. As a result, it’s an endless topic. Fortunately, the basic principles … Read More
Too many web projects don’t meet their goals. The project could be the wrong solution for the right goal, the right solution for the wrong goal—or, perhaps worst of all, a shiny solution for no goal. The problem is that … Read More
As you know, WordPress gives you the power to control your site content. This is fantastic! But to quote Spiderman, “With great power comes great responsibility.” In this case, your responsibility is to give your content a purpose. You need to … Read More
