This article is part of Blogging for Business, a series on making blogging work for your web project.full course
- Keep an Active Blog: The WordPress Content Strategy
- Why You Should Let Your Personality Shine
- Five Tips for Making your Content More Socially Shareable
This issue was written by a guest contributor, Joe Fylan. Thanks to Joe!
We’ve already talked about the benefits of keeping an active blog and how content that is useful to your readers, added to your site on a regular basis can result in more visitors, while also increasing your chances of connecting with potential customers.
So hopefully, you are now fully signed up to the idea of including an active blog as a key part of your online marketing efforts.
But how do you go about ensuring your content stands out from the crowd and helps distinguish your services from the competition?
Your personality is your key asset
The internet is filled with generic websites that promote the services or products of companies in the hope of generating leads or sales.
Whatever market you are operating in, you can help your site stand out from the crowd by injecting your personality into its content as much as possible. Just as in life, your personality is what enables you to form relationships and bonds with those you come into contact with; a website with personality can do the same in the online world.
Use your true voice
Type as you talk and keep it real to ensure your online persona comes across as genuine and remains consistent.
Don’t be afraid to be honest
The cold hard facts are required to close the deal, but in order to connect with your audience, you need to share your personal opinions and honest thoughts on the situation in order to get potential customers to trust your advice.
Honesty is the best policy and sharing your negative views alongside your enthusiasm for a product or service, can turn a stale review into a personal recommendation that will resonate with your audience.
You will turn some people away
If you want to be the perfect match for your clients and customers, then you have to accept that your brand won’t click with everyone. By hiding your personality and merely reporting facts, there is a strong chance you won’t offend anyone, but the chances of making an impact on your readers and giving them something to connect with is highly diminished.
You can’t please all the people all the time, so let your personality shine through in your writing and give your readers something to click with, making it easier for them to take the next step in your business relationship.