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Now that you’ve settled on a Minimum Viable Product, and understand what kinds of measurements will validate your idea, it’s almost time to start collecting data. Before you do, however, you’ll need to make sure that you’re ready to communicate your … Read More
In our last post we introduced you to the idea of the Minimum Viable Product (MVP), and covered some of the internal challenges that often arise when you prepare to share a beta version of your idea. An MVP isn’t … Read More
In the earliest stages of launching a business, it’s common to start with a general topic or area of expertise that you’re passionate about and form an idea for what you’d like to offer from there. Good so far; but … Read More
Now that you know a little about your market’s demographics, and have made some speculations about what motivates them, you’ll want to make sure you consider your customer’s potential values before moving forward with your marketing plan. In a marketing … Read More
Now that you know who your target market is on a superficial level, you can use that information to deepen your understanding of your customers as individuals, and learn what drives them. While knowing your market’s demographics give you the power … Read More
It’s really easy to get wrapped up in the logistics of launching a new site. Choosing the right developer, WordPress theme, host, domain name… All of these things are important to decide on and implement. (And we hope we’ve already … Read More
Anyone who works with websites should have a general understanding of the virtues of doing it right in web development. This requires two things: Knowing what “doing it right” means. Knowing why “doing it right” matters. Here, we’ll try to … Read More
One of the most important skills online is knowing how to learn. No matter who you are, when you work online there’s always way too much you don’t know. This problem never goes away, even for web professionals: you know more … Read More
We recently wrote that a website, web app, or any other kind of software is best thought of as an investment in your business. Because it’s an investment, it’s best not to think in terms of simply driving the cost … Read More
Some questions don’t really have an answer until you ask the question a bit more precisely. If you’re just here for a numerical answer, here it is: “Between $100 and $10,000,000.” Why the large range? Because some questions—like “How old … Read More